Get yours before they're gone!


The Swedish high-street label H&M is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, this one of the most anticipated launches, even with all the luxury brands debuting their new collections this fashion month.  

The 45 pieces of H&M’s Studio Collection are more fashion-forward than the brand’s usual line and in sustainable fabrics like organic cotton and recycled polyester.

Hurry; H&M's Spring '20 Studio Collection is out today

Ann-Sofie Johansson, the brand’s Creative Advisor, explains that “H&M Studio is for the fashionista. It is something extra and out of the ordinary.” The design team found inspiration for the Studio collection in the free-spirited surf culture during a trip to the island Gotland. Funnily enough, this island is known as “Swedish Hawaii” and is a surf paradise for the Swedes. The lunar-like surface of the island is present in the pints of this collection. “The inspiration behind this season’s collection is freedom; the beauty of freedom, the strength of freedom.


The Spring ’20 Studio Collection is both refined and raw. The blouses and dresses are voluminous, with details such as the draped effect. For your inner surfer, Studio Collection offers beautiful sporty separates.

Hurry; H&M's Spring '20 Studio Collection is out today

The tailored pieces come with a twist; the cream jacket with big '90s shoulders has a raw-edged hem, and suits should be worn with chunky platform ankle boots.

Hurry; H&M's Spring '20 Studio Collection is out today

As for colours, the garments come in electric pink, acid green and cobalt blue set against cream and limestone. We especially like this cobalt blue midi dress with a tiered effect and the pink leather pants!

The collection will sell in seconds so you must hurry. 

Ready, steady, go!

Images courtesy of H&M